Brand Audit
Get clarity and direction before you invest in design.
The Brand Audit is a one-week process designed to define what you stand for, who you speak to, and how you should show up visually and verbally. You’ll walk away with a clear understanding of your positioning, messaging and creative direction. Whether you’re rebranding or building from scratch, this phase ensures that every decision that follows is intentional and aligned with your goals.
Schedule your audit immediately after checkout.
3-hour private strategy workshop.
Conducted remotely via video call.
Strategy Session
We start with a 3-hour workshop to uncover who you are as a business. Together we analyse your current presence, competitors, and key opportunities to strengthen your positioning.
Brand Direction
All insights are translated into a strategic report with creative direction references and recommendations for your next steps, ready to guide your visual and verbal identity.
Reducible Investment
If you decide to move forward with a branding project with us, this investment is fully deductible from your total.
Less Noise, More Intentional Strategy
What if you could get expert-approved brand strategy without the guesswork? Whether you're just starting your business and need something bespoke but accessible, or give you strategic direction and confidence before investing in design.
You’ll walk away with
- Clear understanding of what makes your brand relevant and competitive to identify your gap in today’s market.
- Defined message, tone, and perception that make your brand resonate with the right clients and opportunities.
- Identify who you’re speaking to and how your brand should communicate to build trust and recognition.
- A focused roadmap and visual guidance to shape your next branding decisions with clarity and confidence.
- A detailed summary of insights, priorities, and tailored recommendations for next steps.
FAQ
What’s included in the final report?
You’ll receive a detailed brand strategy document covering your brand core, positioning, messaging, audience insights, and creative direction recommendations. It’s a comprehensive roadmap designed to guide your next branding decisions with clarity and confidence.
Is this right for me if I already have an established brand?
Absolutely. Even established brands benefit from an external, strategic perspective. The Brand Audit helps you identify gaps, inconsistencies, or new opportunities as your brand evolves. It’s especially valuable if you’re planning a refresh, expanding your product line, or simply want to ensure your brand remains relevant and aligned with your long-term vision.
What the process looks like?
Once you finalise your purchase, you’ll receive an email to book your date along with a detailed questionnaire to share your goals, audience, and current brand assets. We’ll then conduct an in-depth analysis and schedule a 3-hour strategy session to review your brand together. After the call, you’ll receive a comprehensive report outlining your positioning, creative direction, and next steps for your brand growth.
Is the Brand Audit suitable for new brands?
Yes. The audit is ideal whether you’re building your brand from the ground up or refining an existing one. For new brands, it provides a strategic foundation to start strong. For established ones, it identifies what’s working, what’s not, and where to evolve next.
How long does the process take?
The full process takes one week from your session date. You’ll receive the complete report within 5–7 business days after our strategy session.
Can I use the report to do my own branding?
Yes, you can. The Brand Audit is designed to give you full clarity on your brand direction, so you’re free to use the insights internally or share them with your own design team. However, most clients choose to continue working with us to ensure the creative execution fully aligns with the approved strategy.
What should I prepare before the call?
When you book your date, you’ll receive a questionnaire to help us understand your brand and goals. Your answers will allow us to prepare a clear plan of action for the audit and see which areas need more focus. Also you can share any existing brand materials that could help us better assess your current positioning before the session.
What if I decide to work with you afterwards?
The investment for the Brand Audit is fully deductible from any future branding or packaging project if you choose to move forward with Laura Luna Studio within 3 months. Email us to check availability and reserve your start date.
Explore our offerings
Learn more about our process, timelines, and bespoke branding solutions inside our Investment Guide.